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Importance of Setting Company Objectives
Who here has worked for a company where each functional department defines their objectives? The goals are set within small siloed teams. When asked how to improve sales, sales is the only team that’s looked at. Now, how many of you have worked for a company that defines short and long term objectives and then each team brainstorms on how to help with achieving those objectives? That’s the key to success.
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I primarily work in IT but always look at the business side first. If the projects that IT is working on do not align with company objectives, those projects are deprioritized.
How do you set company objectives? This is where communication amongst leadership is key. Ideally, 3–4 primary goals are outlined and the leaders within the organization outline at a high-level how to achieve these goals from their strongpoints.
If the objective is to finish the year off strong in sales, the sales functional team should not be the only team that brainstorms how to contribute to it while everyone else…
