Is Business Culture Important?

Dino Cajic
4 min readApr 3, 2023

I used to be the individual that didn’t care about culture in an organization. “If you did your job and everyone else did theirs, then why do we have to be culturally aligned?” I will tell you that over the last few years, I’ve seen first hand what culture can do inside a business. A difficult one to tackle is when you bring multiple companies together during M&A deals.

View this article and others on my website.

Culture in business refers to the shared values, beliefs, behaviors, and practices that shape the way people within an organization interact with one another and approach their work. It includes the company’s mission, vision, and strategic goals, as well as the attitudes and behaviors of its employees, leaders, and stakeholders. Culture can be thought of as the “personality” of the organization, and it plays a critical role in shaping the overall performance and success of the business.

So, is there any way to do it properly?

Before making any changes, it’s important to understand the culture of each company you are acquiring. Conduct cultural assessments to identify any differences or similarities between the organizations.

Once you have a clear understanding of the cultures of each company, identify the common values, behaviors, and practices that should be shared across all of them. This will help to create a shared identity and purpose.

Communicate the common culture to all employees of the newly merged organization. Make sure they understand the values, behaviors, and practices that are important to the new company.

Develop a plan for how to integrate the cultures of each company. This plan should include training programs, workshops, and other activities designed to promote collaboration and build trust between employees from different organizations. There are companies out there that have culture universities, which goes to show you how much they value proper integration.



Dino Cajic

Author of An Illustrative Introduction to Algorithms. IT Leader with a B.S. in Computer Science, a minor in Biology, and a passion for learning.